Vermont Donor Milk Center Branding

Developed a full visual brand identity for the Vermont Donor Milk Center, an organization dedicated to providing breast milk to parents who are unable to produce it themselves. The identity was designed to communicate a sense of care, calm, and trust while remaining approachable and visually distinct.

The logo concept evolved through multiple explorations, beginning with imagery of a parent and child before moving toward a more simplified and versatile blue drop motif. The drops reference the milk being provided while creating a clean, recognizable mark that could translate across a range of brand applications. A palette of soft blues reinforces the brand’s sense of calm and comfort, creating a cohesive visual language across the identity.