Haribo Packaging Redesign

For this project, I was given the prompt to redesign the packaging for a brand I enjoy. I chose to focus on bright, playful visuals that speak to candy’s younger audience while also capturing the positive experiences and nostalgia often associated with it.

Using Adobe Illustrator, I developed a colorful pattern system inspired by each candy’s unique shape and color palette. For the promotional photography, I used Adobe Photoshop to pair the product with imagery that evoked the experience of enjoying candy while watching a movie. The goal was to create a visual connection between the product and the sense of fun and nostalgia associated with those moments.