Café Aurora

Café Aurora is a fictional coffee shop created for my 'Business & Entrepreneur Mindset' course where we simulated what it would be like running a business of our own. We wanted this fictional cafe to be friendly and welcoming while remaining modern, even down to the logo. To achieve modernity, I used a sans serif font with the empty spaces in the letters filled in to emulate a design trend that I’ve noticed in recent years. To provide the welcoming element, I arranged the lines that represent the aurora borealis and chose soft, cool colors that can also be seen in the aurora borealis in Adobe Illustrator.